Toyota’s latest advert for its new car; the C-HR, was filmed in a multi-sensory interactive performance at The Printworks in London.
The event; ‘The Night that Flows’ was created by The Department and saw 100 guests immersed in the performance that took its audience across five cities from Berlin to Paris.
The story was narrated by Mila Jovovich and explored the cars features in a new and interesting way.
Furniture On the Move were proud to furnish the event and even more excited to see that some of our furniture has been included in the advert itself. We were asked to provide something modern and stylish, our pallet bar and Perspex furniture in particular really stand out and adds to the atmosphere of the advert.
Back stage we also furnished Mila Jovovich’s dressing room for her comfort and luxury as well as all of the cast, crew and production company.
Hosted at the printworks, in the old evening standard building in east london, its amazing and cavernous 125,000 sq feet was the perfect location for the event and the large industrial space not only made it the perfect backdrop for our furniture, it provided a great space to drive a car around.